Every web writer loves to write explicit web contents. We don’t want to be average, we want to be exceptional.
We use complex vocabulary, captivating images, and complex paragraphs to make our contents stand a notch above our competitors, right?
But, writing for the web is different.
Unlike, readers of printed texts who read every word of your article, web audiences are mobile and they seek quick answers.
First and foremost, as a web copywriter, it is essential to understand that you are writing for nippy readers. Your contents should include facts rather than itty witty sentences that are hard to read and understand. Before we plunge into the depths here are some essential facts that a web copywriter should know.
The points mentioned above will cover-up the basics. But, if you want to learn the complex part makes sure that you scroll to the bottom of the page.
Think if you are writing for a customer at McDonald’s
Why do we often visit McDonald’s? It’s simple, quick snacks. Their customer service is fast and even the busiest person can have their meal box ready within five minutes. Similarly, web readers are there to find swift answers, and if you cannot deliver it, you’ll fail.
If your company falls into a B2B industry and you are writing for your target audiences, you’ll need to shape short yet informative articles to cater their needs.
Remember, hungry people won’t end up around a fancy lounge that takes more than half an hour to serve an order. Similarly, your web audiences don’t want to spend extensive time periods to find a solution for their problem.
Web audiences take a quick glance at your pages before deciding whether the content is right for them or not. Remember, they just want to make a quick decision and your contents should assist them to do so. And if the first line of your content is not compelling they will bounce towards a different site.
Don’t try to be over creative
Words of literature work great on novels, not on web contents. It’s impossible for your readers to hang on every word you say and figure out abstract meanings. They are in a rush and they don’t want to waste their time bragging about your creativity. Harsh? But this is the bitter truth. And, I am sorry, I didn’t want to put it this way.
Complex phrasings are hard to articulate. And forcing people to think doesn’t work on web content. So keep your vocabulary simple and offer hassle-free reading experience to your customers or audiences.
Think of it this way, I’m writing for a student who has just passed his kindergarten. Web readers are not curious as academic students who love reading sophisticated and complex phrases. While writing for the web, it’s always beneficial to hide your extensive vocabulary skills and make everything simple and short. It’s the easy-to-follow and fluently readable contents that score big in the web.
Be short, be bold and be simple.
Put Important Information Upfront
Gone are the days when old-fashioned essay used to be the Holy Grail of marketing. The requisition of web content is sophisticated and completely different to writing an essay or a paper.
An essay starts with a brief discussion on the topic, on the mid portion you showcase your literature and finally draw your conclusion.
But while writing for the web, it’s essential to put the most important information upfront. In most cases, a simple statement of what you do can be the most crucial information to your customers. Journalists like to name this style of writing ‘the inverted pyramid’. This style of writing is often used in newspapers; by looking at the first paragraph you can understand the big picture.
My point is, the first line of your content should detail important information and inspire your readers to read more.
Use Captivating Visual Contents
Having nicely structured sentences, bullet points and in depth facts is not enough. To get the best out of your web contents you also need captivating images. Let’s put it this way, “Web design and web copy should work nicely together”.
The visual appeal of your content makes a massive impact on your content. Besides, it can also portray a vision about your contents.
Instead of compiling an article that relies on fiction, feature realistic facts to provide robust solutions to your audiences’ problems.
The hypothetical statement is not a web writer’s bread and butter!
Try to encapsulate emotions and facts in your contents and your users will love them. This helps your audiences to resonate with your contents and builds a positive attitude towards your contents.
So, what do you think? I bet most of you scuffed up few ideas regarding web content creation. I would love to see you guys implement these ideas on your next project. Write us back if you have further queries about web content creation.
We would be happy to help!
Content Writer – Pebble InfoTech