Blogging – a term that has the power to alter the performance of your website. Blogging for many websites is a bridge that connects the brand with their target audiences while adding strength to the brand.
Despite having a plethora of advantages, twenty-five out of hundred businesses have latched themselves to an untrue statement- “blogging is just a waste of time”. While some businesses are finding justifications to resonate with this false concept, others are enjoying the fruits of blogging.
A well-written blog can entice your readers, inspire them to connect with the brand and motivate them to use your products and services. It is a cost effective route to promote your business which in turn leads to growth in traffic, boosts sales, broadens your market reach and helps you acquire more conversion. Blogging can also reduce your online advertisement expenses and help acquire organic traffic in the long run.
As the number of bloggers is rapidly mounting to the new height, it is becoming immensely hard to keep up. I’m not lying on this but my father who just turned sixty-five has also started blogging. I have competition in my own house!
What I’m trying to say is ‘the competition is massive’. And to stand in the spectrum, bloggers have to be unique and should know the technical skills to craft a well-tailored blog. Before we plummet into the tricks of writing a good blog, here is a good question you should ask yourself as a blogger.
“What makes my blog unique and how can I give my audiences something different?”
Using complex vocabulary and alluring images can be the Holy Grail of writing a blog, but if it doesn’t cater the need of your readers, it’s useless. Just think from the perspective of a reader, what would you love to see on your blog? Probably the best answers, right. Your blog should contain the solution to your reader’s problems. Now that being said, let’s plunge into the details of writing a captivating blog. This step-by-step guide will help you to write most effective blogs for your business.
A Captivating Headline
Did you know that more than 80% of readers halt their reading just after looking at the headline? I bet “no”, most of you don’t have a single idea on this issue. To keep the reader engaged, your headline must be compelling and should inspire them to scroll to the bottom of the page. In all cases, the headline is like a hook that keeps your audiences attached to your piece of content. Even though your contents are crafted with cutting-edge information, your readers will avoid it if the opening is boring. Possibilities are your readers might not even click on the link if the headline is lame.
If you are a beginner, try to go simple. Use simple wordings, but make the headline powerful enough to entice the reader to continue reading. But, don’t use immature and itty witty words to make your title fancy. Remember headlines that are self-explanatory, clear and concise are the ones that get the most clicks. Besides, your blog title also helps you get recognized in most search engines. Try to tailor a long tail keyword types headline, this will help search engine know what your article is all about.
Resonating Image with Nice Caption
After the headline, the next big thing that every blogger should worry about is the image. A cheap looking or an irrelevant picture can undermine the piece of content you worked so hard on. Simply put, a lousy image can spoil the entire potential of your blog.
Remember, selecting the correct image should never be an afterthought; a good-looking and related picture always inspires the reader to continue. Always make sure that the picture you portrayed on your blog relates to your content. Besides, you can also trigger emotions on your blog post by using the right images. Out of many, some of the most compelling pictures on a blog post neglects the explicit theme of the article but retains the emotion the writer is trying to evoke.
And, don’t forget to feature a correlated caption with the photograph. It works as a sub-heading; it helps to keep the reader’s attention for a longer period of time.
A Concise Message
Instead of including everything “you get your hands on”, try to make the blog informative and to the point. Including too much of out-of-the-content information will confuse the user and lessen the value of your blog post.
I have seen lots of bloggers beating around the wrong bush and featuring irrelevant contents on their blog post, and it’s completely worthless. Instead, try to encapsulate explicit facts that underline you customers’ problems and provide effective solutions. The online world is bombarded with such articles, so a concise and detailed article will help you set apart.
Different writers have their only style of writing, and they love to frame it with their own imaginative layout. But, the most effective blogs are structured nicely and are easy to read. This means proper headline, short and sweet paragraphs, proper listings and use of bolds and italics in required fields.
Here is a free tip, scoop up the internet find the blogs wit maximum engagement and try to scuff up few ideas.
Outside data or information
Outside information is important for every business blog as it provides a personalized feel to the reader. These types of information will help you improve the credibility of your blog. Out of hundred, more than eighty readers will approach your posts with a degree of skepticism, especially if you are in the start-up phase. So it’s more than essential for brands to include outside data or information in their blog posts. Some ways to do this include incorporating or referencing:
• Customer testimonials
• Expert quotes
• Industry research or data
I can’t guarantee that blogging will instantly take your brand to the pinnacle of success, but I can tell that it will help you to bag more customers and prospects, which will be beneficial for the long run. Blogging is a great way to tell your audiences and customers about the services you offer and how they can use it in their daily lives. Blogging can be a great tool in your marketing arsenal, and if I were you I won’t think much about incorporating a blog section in my website.